About us

Founded in 2026 and plotted in the heart of Hobart, Tasmania.

Close-up of black line drawings on white paper, depicting maps and landscapes with various land features and structures.

Our Philosophy and Process

What is pen plotting?

We strongly believe that technology and art thrive together but we draw a strict line on how we create.

We do not use generative AI in our pieces of art. Instead our designs come from real data. Our maps use real geospatial data and our fine art prints are generated via code and mathematics. We believe in using machines to execute our (human) vision, not to replace the creative process, the machine is just the pen, not the artist.

Technology as a tool

In a world of mass produced prints, we try to do things differently.

Unlike standard inkjet printers that spray dots of ink, pen plots are created using a machine that holds a real pen.  A robotic arm, then draws every single line of the artwork onto the paper. 

This gives the final piece a unique, organic texture and the genuine look of hand-drawn art, with the precision of a computer.

The end result is a piece of art with genuine texture, depth, and the subtle imperfections that come from real ink flowing onto paper.

How a print is made

Black and white map of an urban area showing streets, waterways, and land parcels.

Step 1: The design

Whether is is a map of your home town or complex streets of a major city. We start with open source map data, this allows you to grab all the details of a particular area. From there since we know the coordinates we can convert each point on the map into a vector that can be opened by a vector design program.

Macro photo of fine liner ink of cold pressed watercolour paper, lots of texture

Step 2: The Plot

Loading the machine with a pen which depends on the size of the print, the level of detail and the final style of the print. The plotter can take anywhere from 30 minutes to several hours to even overnight for some of our most detailed prints.

Hand signing a PLOT IT original map, dating it with the time it was made and the edition number

Step 3: Hand finishing

Once the machine stops, we personally take over, inspecting all the lines making sure the ink has set and the lines are crisp. If you have ordered a marker to be placed on the drawing then this is drawn in by hand. At this point, if the paper needs trimming, it is trimmed and packed.